This following example was a request sent in from 'Don't Think Your Small Business Can Blog? Ask Me & I'll Show You How!". Go ahead, ask me how your specific small business can blog.
Business Type: Horse Feed Company
Example of business-blog: Everything Horse Blog.
Readers will learn things like:
- They'll learn about horses. Breeds, history, etc...
- They'll learn that you are the expert in your industry
- They'll learn about you and your business indirectly, so you'll build a relationship with them
Takeaway for the blog reader: Let's get this straight, nobody wants to read about horse feed. Ok, maybe some people do, but realistically, you probably aren't going to write a very interesting blog about the types and history of what horses eat. :o So, you build a blog about horses instead. Your blog focuses on everything horse. Your readers will in turn recognize you (and your horse feed company) as THE expert in your industry. Then, of course, who are they going to trust to buy thier horse feed from? You of course! You are the expert.
What you do is "sponsor" the blog by your horse feed company. Put a list of your products and a link to your company in the sidebar of your blog and let your new blog readers find it themselves.
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