My friend Anita Campbell has a great site at www.rssnofear.com, and she's recently released an even greater Powerpoint presentation about RSS, for those of you who need to know more about it. Get the presentation here.
You know, 5-years ago I was running affiliate ads on blogs. Then Adsense came, and here we are, with millions of blogs, and a rampant blogger attitude of "how can I make a few bucks?" Wow, times have changed since 2003-04 when bloggers didn't want to make money.
Adweek released a story today talking about ad spending blog.
Blog, podcast and RSS feed advertising are the fastest-growing segments in alternative media, according to a study released today by research firm PQ Media.
Combined spending on the three surpassed $20 million last year, the study found. Spending rose by almost 200 percent in 2005, and was expected to grow by another 144 percent in 2006, the report claimed. While these numbers show a fast climb upward, spending on blogs, podcasts and RSS remains well under 1 percent of the market as a whole.
Hey, it's still low in my opinion, but that's just because nobody's working hard enough to make blog advertising easier for bloggers. Let me work on that, ok? :) Stay tuned.
I just had an interesting conversation with a bloke from the UK who sells health products online. He wanted to know how to use a business-blog to sell his products. The only question was... how to do it? He didn't get it. Here's the advice I offered him in summary.
You don't write a blog about your products. That doesn't work. Nobody wants to read you pitching your products, but, they will listen to you talking about the benefits of your products. So for example, if you sell vitamins, you don't talk about the vitamins themselves, you talk about the health benefits from the vitamins.
A blog of that nature will build your brand as the expert and most importantly, it will provide real value to a reader interested in the subject. That's what this is all about. You sell with a business-blog by providing the right value. The only question you need to figure out is what is the value you need to be selling, that's where I can help.
Ready to build a business blog that increases your search engine rankings, builds your brand, and helps skyrocket your bottom line?
Andy Wibbels is a blogging guru who has a great new blog book out built for small businesses entitled 'Blog Wild, A Guide for Small Business Blogging'. I highly reco mmend this book. Of course, if you want to just get a a professional small-business blog up and running without having to read Andy's book, now you can, for only $999 at Blog4999.com :)
What's Blogwild! about?
Blogwild! is a book about blogging for small businesses. Combining the concept and theory of blogs with the practical nuts-and-bolts, you'll be able to get started immediately. With Blogwild! you'll be able to publish your first blog in the time it takes to watch a sitcom. Blogwild! is published by Porfolio, an imprint of Penguin Group.
Who's Andy Wibbels?
I'm am an award-winning blogging evangelist that has been blogging for five years and teaching companies all over the world how to use blogs for the past three years. I was named "Best Marketing Blog of 2005" by Marketing Sherpa and have appeared in national and international media as an expert in blogging for business. I am creator of the Easy Bake Weblogs, Podcasting Bootcamp, RSS Essentials seminars as well as co-creator of Six Figure Blogging, Blog Your Way to a Best Seller and Business Blog Basics.