This following example was a request sent in from 'Don't Think Your Small Business Can Blog? Ask Me & I'll Show You How!". Go ahead, ask me how your specific small business can blog.
Business Type: Online Perfume & Cologne Store
Example of business-blog: Product Review Blog.
Readers will learn things like:
- Will learn about new perfume and cologne products in the form of reviews by you and your team
- Readers will learn how you rate and grade your products
- Readers will learn that you are the expert and will begin to establish you and your store as thier brand of choice
- They'll learn more about your products by your descriptions and stories
Takeaway for the blog reader: Ok, so nobody can smell your samples through a blog. But, what you can do is use the power of words to decribe your products. Create a blog where you can talk with your customers about your products. Describe your feelings and how your products make you feel when you smell them. Engage your readers to share thier feelings in comments.
Then review your own products. Why not? Become the expert that you already are. Talk about the strengths and weaknesses of each product. Is it musky? What's the bottle like? How much is it? What types of personality does it match up with? Etc... By providing reviews of your own products, you're telling your customer that YOU are the expert, and providing them with information that helps them want the product more.
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