I just had an interesting conversation with a bloke from the UK who sells health products online. He wanted to know how to use a business-blog to sell his products. The only question was... how to do it? He didn't get it. Here's the advice I offered him in summary.
You don't write a blog about your products. That doesn't work. Nobody wants to read you pitching your products, but, they will listen to you talking about the benefits of your products. So for example, if you sell vitamins, you don't talk about the vitamins themselves, you talk about the health benefits from the vitamins.
A blog of that nature will build your brand as the expert and most importantly, it will provide real value to a reader interested in the subject. That's what this is all about. You sell with a business-blog by providing the right value. The only question you need to figure out is what is the value you need to be selling, that's where I can help.
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