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Kenneth Doyle

Well, it has taken business some time to "get" it (about blogs, RSS and podcasting).

However, when corporations (like Disney and Whirlpool) start presenting at seminars on podcasting for business, the BBC quotes bloggers as "news"... and Fox Media offers podcasting for the download of news and sports it's clear to me that these technologies are now moving "mainstream".

And, those bloggers who have carved out a niche audience will be the ones getting the phone calls from the media buyers.

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